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Event Details
AFP NEPA 2011 PROFESSIONAL ADVANCEMENT SERIES
PROSPECT RESEARCH ON A DIME
What you don’t know may hurt your bottom line!
Presenter
Margaret King, President of the InfoRich Group, Inc.
Tuesday, May 24, 2011 – 8:30 a.m. to 12 p.m.
With an Optional Lunch w/ the Presenter from 12-1 for $12 extra
at The Woodlands Inn Wilkes-Barre
$25 for AFP Members | $40 for not-yet members
If you haven’t thoroughly researched prospective major donors before you meet with them, you might as well leave a wad of cash on the table when you walk out the door. Don't let what you don't know hurt your bottom line - work smartly, understand your prospects, and increase the revenues needed to further your organization's mission. In this half-day workshop we will present practical strategies along with free and inexpensive tools to help you better understand your prospects and their giving capacity through focused research.
This workshop is designed to help attendees learn:
• Why research is important to fundraising
• How to calculate giving capacity
• How to build a simple donor profile
• Free and inexpensive tools to get your donor research program started
• Ways to focus your search and not get lost on the Internet Super Highway
ABOUT THE PRESENTER
Margaret King is president of InfoRich Group, Inc., a management-consulting firm, providing fundraising support in the areas of board development, prospect research, capital campaign, and general fundraising. She has extensive experience in the nonprofit sector and has been part of the executive management team for two internationally recognized nonprofit institutions. In addition to raising millions of dollars for her clients, she has broad experience developing and organizing nonprofit boards and advisory councils. She also speaks and writes about contemporary fundraising and board development issues. A member of the adjunct faculty at Delaware County Community College and Eastern University, she teaches nonprofit management courses at graduate and undergraduate levels and is an instructor for the Association of Fundraising Professionals, Greater Philadelphia Chapter. Currently she is president of the Association of Independent Information Professionals (AIIP).
Advancing Ethical and Effective Fundraising in Northeastern Pennsylvania…
www.afpnepa.org
Attendee List
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When & Where
The Woodlands Inn & Resort
1073 Hwy 315
Wilkes-Barre,
PA 18702
Tuesday, May 24, 2011 at 8:30 AM (ET)
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Hosted By
AFP Northeastern PA
The Association of Fundraising Professionals (AFP) represents more than 30,000 members in more than 200 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. The Northeastern PA chapter sponsors monthly luncheons, seminars, and continuing education workshops for nonprofit organization professionals in the Greater Scranton/Wilkes-Barre area. More information available at
http://www.afpnepa.org.
